So I did a nice post about content marketing vs traditional marketing from a Marketo infographic. Read it here. I gave some insights and thoughts about content marketing, the growing trend in online marketing these days, with a focus on technology startups.
Let me know your thoughts!
3/30/2013
Guest post @ SEOUltima.com
3/28/2013
Qué Es Un Gestor Documental Normal?
Mi compañera Verónica Meza lo ha vuelto a bordar con un post muy interesante de gestión documental, con un análisis concienzudo entre las diferencias de los sistemas de ficheros (file sharing) tipo Dropbox o los ECM tipo Alfresco, Documentum y Sharepoint.
Disfrutadlo!!
Qué Es Un Gestor Documental Normal? ~ Blog de Gestión Documental Inteligente - Athento
3/27/2013
Legal Document Capture
We've talked over and over in this blog about Document Capture previously in this blog. But this time we are going to focus on legal document capture which, in short, is taking capture technologies like OCR, document auto-tagging or keyword extraction to the legal sector.
The law industry in the US is huge. It's one of the largest of the world. In fact the US produces 38,000 new lawyers every year. Some say that the US has more lawyers than the rest of the world combined, although this has not being confirmed.
Well the fact is the problem is there. Thousands of lawyers using paper. And the lawyers here in Silicon Valley, the guys from Fenwick & West, DLA Piper, SNR Denton or the likes deal with contracts that are being sent through courier everyday.
Around North San Jose I see tons of Iron Mountain and Recall trucks, loaded of paper I guess.
There are some solutions addressing this problem. Since long ago, document management solutions like Hummingbird (acquired by OpenText) and Autonomy (acquired by HP) have tried to solve the problems of law firms with not much of a success. Not even law firms have been able to build good enough products over platforms like Sharepoint.
But the problem is really simple: reducing labour force and concentrating in your hardcore value: legal expertise. And the redundant labour force is very clear: the so called "Executive Assistants" or EAs, in a 1 for every 2 lawyers ratio. Things like receiving letters or emails, or even answering the phone (which escapes our scope and has been already addressed).
Take a look at one of the ways that we are trying to tackle this problem using Athento with this video:
Legal Document Capture from Athento on Vimeo.
3/16/2013
The current microprocessors war
The previous wars on processors were held with one dominant brand in common, Intel.
Intel dominated vs AMD recently, and was the choice for Apple's transition from the PowerPC (IBM).
But now, it is the time of ARM vs Intel. Can Intel defeat ARM as it previously did with all the others (Intel vs AMD, Intel vs PowerPC).
Well, this time it's going to be that much harder. Intel, with the CISC architecture but better integration technology, was able to defeat its competitors. It was more of a manufacturing advantage than a design one.
I have friends at Intel that I should ask them about, and see what their thoughts are.
But.. why is ARM winning?
Lower energy consumption is a simple answer. ARM is winning because it is the most flexible supplier, by selling the actual Integrated Circuit designs and letting companies like Samsung manufacture as they please.
Also there is the RISC vs CISC advantage. Even at my electronic circuit design years, we studied the advantages of RISC over CISC because of simplicity, and better ability to divide (divide & conquer, anyone?).
The question now is who offers the best PCB Design Services, who has the best partner ecosystem to develop the IP, the actual designs and not the whole product.
The divide and conquer approach was taken out of the architecture design (RISC) and into the business side, making ARM that more efficient.
Something similar to what lean startup methodology is doing to business, with it's background on software development (lean methodology is in my point of view 7-8 words: divide & conquer and apply scrum product development fast).
3/09/2013
Open Source as a Marketing Tool & R+D Costs Cutting Tool
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| The Open Source Initiative keyhole. (Photo credit: Wikipedia) |
There is a similar trend called PCB Design Reuse, and both are basically applying engineering principles of reusing components in practice.
Companies like Google use an open source infrastructure (servers, java software on android, python on web apps) that supports a proprietary top-notch search engine, on an ads model that we all know.
So basically, reusing and opening your infrastructure pays off.
But what about the marketing efforts, can we expect better marketing through making our products basically.. free?
not necessarily.
It's a thin line that differentiates an effective marketing than "just another open source project" marketing.
Value, like always, is key. Instead of nice use case videos on Youtube, white papers, and your best press release on pr.com, you invest in making a relevant product for the community.
So what is the key?
The key is having the relevant open source product AND relevant paying futures for the conversions. Things like certified code for an enterprise version, good support level etc.And how do you publish an open source product?
Open source products can be published at a code forge, there are many popular ones, and need their own marketing, let's call it the metamarketing. This would be the marketing investment to make the open source project relevant enough to save you marketing dollars for selling your Enterprise Software product from scratch.
Examples:
Providing integration and support services (Acquia)
● Selling subscriptions to updates and support (Red Hat)
● Selling proprietary components to segments of the user base (Funambol)
● Selling premium plugins, applications, services and themes (Joomla, WordPress)
● Selling hosting services (i.e. Software as a Service SaaS model, adopted by companies such as Acquia, Alfresco)
● Selling the software under a commercial licence and releasing the code under an open source licence simultaneously, aka Dual licensing (MySQL).
More on Open Source Business Models:
Open Source Business Models.
How to create successful open source business model
Examples:
Providing integration and support services (Acquia)
● Selling subscriptions to updates and support (Red Hat)
● Selling proprietary components to segments of the user base (Funambol)
● Selling premium plugins, applications, services and themes (Joomla, WordPress)
● Selling hosting services (i.e. Software as a Service SaaS model, adopted by companies such as Acquia, Alfresco)
● Selling the software under a commercial licence and releasing the code under an open source licence simultaneously, aka Dual licensing (MySQL).
More on Open Source Business Models:
Open Source Business Models.
How to create successful open source business model
3/05/2013
Massive Document Capture
If you are planning on using document capture technology in an industrial way, doing bulk upload of documents, check out this post from Athento's blog in english:
http://blog.yerbabuenasoftware.com/2013/02/capturing-lots-of-documents-with-athento-capture.html
Some of the most relevant content:
1. Documents from a scanner
If your aim is to capture paper documents, the best option is connecting Athento to your scanner. Athento uses the TWAIN protocol to make it possible. This connection works in the following way:
Documents are digitalized using a scanner connected to Athento. The scanner sends the documents to a folder and that folder will be monitored by Athento until each document in that folder can be captured. Users only have to concern about scanning, because Athento Capture does the rest.
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