5/22/2013

Making New Business Connections with Social Media

Today, getting more traffic and generating more sales will not only involve having a complete website. You need to be your own key person of influence even in social media. This has been the trend now, and it has proven to be successful in earning more potential clients who are always present in the World Wide Web.

Social Media
A bigger bulk of digital users can be found in various social media sites like Twitter, Facebook, Linkedln, and more. This is so because these networking sites are outlets for communication, entertainment, information, and more in just one site. They give convenience to users instead of surfing limitlessly.

Marketing Strategy
Invading these social networking sites is your marketing strategy to earn the trust of its millions of subscribers. Through these sites, promoting your company brand is more updated and exciting. You get to add subscribers to your account and turn them into potential clients overnight.

Tips to Adding Your Connections

  1. Creating An Account – Begin your invasion of the social media by making your company profile account especially in sites where there are millions of subscribers. 
  2. Adding People to Your Network – Then jump straight into adding your friends into your network. 
  3. Short and Concise Introduction – Every invitation to add as a friend to your network should start with an introduction of how you came across his name, and why you wanted to add him into your business network. It is very important to ask for permission especially when it concerns about expanding your network. Also, never entice people you like to add about your business as there should not be any promotional tone in your invitation. 
  4. Join Groups – It may also be a good idea to join groups of the same business nature with yours. There are groups that offer an automatic acceptance while closed groups will have to let you wait for their acceptance via email. 
  5. Create A Group – You could also create your own group and in the long run gather as many members as possible. 
  6. Start Your Discussion – You initiate your own discussion about trending topics or something to do with the following: 
  • Controversial issues going on locally or globally. 
  • Share a test case. 
  • Share free information, news, quotes, and more. 
  • A hot issue that has become a mass problem. 

The “issues” list could go on but you need to carefully scrutinize when you plan to put them on your wall or site. It should not be a vulgar case just to get everyone to join the discussion and give their opinions.

Social Media promises a wider opportunity for you to earn more potential clients by just becoming more involved and responsive. This simple move can go a long way in establishing you or your company as a key person of influence in your niche.

Alisia Goodwin is a freelance blogger and currently writes for Think Big Online, which offers social media optimization services in Australia.

5/21/2013

Why Software Testing is crucial in software development cycle?

Software industry has progressed rapidly since the last fifteen years and the IT boom in the mid-90s has set the new dimensions for the industry. With the launch of smart phones and android evolution, the industry has further flourished as many mobile app development houses mushroomed into the various parts of the world. The trend of e-commerce and online shopping has also played a key role in the growth and expansion of software industry. With the World Wide Web revolution, and the advent of web apps, the software industry is no more limited to single platform and operating system.

These developments in the software industry have triggered the need to hire software engineers. Software development houses have hired large number of IT professionals around the globe to meet the increasing pace of the work. As the competition in the industry reached its peak, testing becomes the crucial step in the software development in order to meet the required standard of quality and customer expectations.

Software testing is now the utmost necessity of the software development companies. As there are so many OS and devices available in the market, apps need to be tested on every device and OS to ensure the functionality, usability and performance. To cater this need and aspect of the software development, many software testing companies have opened around the globe. Software developing companies contact the performance testing services providers to check their app for issues related to stress, strain and load management.

Software testing has numerous types. The objective of the software testing is to find the bugs and flaws, before the final deployment in the software. Many companies have their separate quality assurance departments, to test and validate the software, before delivering it to the final client. However, app developing companies can also outsource the testing department and purchase the services of the testing companies. These testing companies have skilled and experienced testing engineers, with a good knowledge base of using the testing tools. These companies provide wide range of testing services. However, many companies are now offering automation testing services because of its quick result and maximum test coverage.

Software testing is less about coding. Testing is an easy job as compared to developing and designing. Test engineers earn healthy amount of money because of their skill, expertise and knowledge of using test tools and devices. From mobile apps to web, desktop to tablet pc, all apps need testing and this make software testing the most important part of the software development cycle.

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5/17/2013

Why Should Businesses Invest in Local SEO

Your website will not accomplish anything especially if it’s not optimized for search engines. Creating an appealing site is useless when in the first place; users don’t know that it exists. Make your own niche in the world wide web by using local SEO and eventually your website’s rankings would go up too.

Engaging In Local SEO Services
When SEO is prioritized, you need to start broadening your business locally first. SEO is a step by step process so it may be a good idea to target clients that are within your reach or around your area first. Make sure to cater to a specific group of people who are in dire need of your services and products. This group is easy to catch and would surely appreciate what your company can do for them. Furthermore, you may just be assured of potential and regular clients through them.

What do You Get From Local SEO
There are various advantages of localized SEO that you may find interesting and beneficial for your company.

Enables you to own map listings.

You can set your own page for your business.

With localized SEO, it’s easier for potential clients located near you to find your business and avail of your products and services immediately.

It allows for potential clients to know more about what you can offer them through online reviews.

With your local mapping and marketing strategies, your business will stand out.

These potential customers can conveniently avail of your products and services plus increase your company awareness through their families and friends.

How to Do It
Localized SEO may be achieved in the following ways:

Allowing for information to be available to potential clients about positive feedback from satisfied clients.

Allow your company name or anything that directly leads to your company website to be placed on search engine results page.

For extensive services and accuracy of SEO results, you may seek for professional services from reliable SEO companies.

SEO Company Guide
You may choose to do SEO needed by your company by relying on what knowledge and skills you have, but you may not efficiently target your goal. With dependable SEO companies who are skillful and knowledgeable enough to place your company on search engine results, your company will be known locally in due time. Choose an SEO Company that is:

Highly Knowledgeable – The team should be comprised of professionals who have acquired more than enough education about how SEO works.

Skillful – The professionals should possess proper training and the skills needed in order to achieve SEO for your company website.

Experienced – The team needs to already be in existence for a great number of years with satisfied clients vouching for the company.

Reliable – The Company should be legit as well as trustworthy.

Using SEO to promote your company is an effective way to become a key person of influence in the business world. Make sure to include this in your targeted goals.

The Smart Document Capture System Athento Lands in Argentina with Lakaut SA


Yerbabuena Software, the maker of Athento and the Argentinian document management leader Lakaut SA announced the signing of a commercial partnership that will enable the distribution of innovative Intelligent Document Capture and Document Management Software in Argentina.


Lakaut SA becomes the first official distributor of Spanish software company in Argentina, adding to an extensive global partner network. The goal pursued by the agreement is to be closer to Argentine companies that require Document Capture Software and ECM software in general, so customers now have the direct attention of sales representatives in the South American country and also enjoy a backup technical team in their own country.
For Jose Luis de la Rosa, CEO of the Athento product manufacturer - "Although we already have our headquarters in America located in Silicon Valley, our partners are the way we maintain a close relationship with our customers," -. Athento already has customers in other countries in the region such as Colombia, Mexico, Peru and Chile, but - "The market in Argentina is fairly large and it requires a close collaborator to meet your needs, and Lakaut is a company with the experience and leadership required to bring Athento's intelligent document capture to this market"- says de la Rosa.
For Guillermo Cantini, President of Lakaut "Adding to our portfolio of services an innovative software such as Athento provides high value to our customers as we incorporate the digitization of documents, tools to label, classify or assign people and processes to documents intelligently and using semantic technology, achieving time efficiency in search and, at the same time, in each work circuit".
Yerbabuena Software is a company located in San Jose, the heart of Silicon Valley, formed by a wide range of ECM software experts and has carried out an intensive process of expansion since 2010. It currently has offices in Spain and Silicon Valley (California), plus important partnership agreements in different countries. The flag product Athento is responsible for managing business documents in world leaders such as BNP Paribas, the DGT of Spain, BBVA or Leroy Merlin.
Argentina's Lakaut is a document management service company focused on paper digitization, custody and technology services related to document management. It was the first company in this country to be certified as Service Company for Archive and Scanning (PSAD) by the AFIP, the actual IRS of Argentina. With a solid set of over 1,800 customers, Lakaut also has the support of having among its clients major multinationals such as IBM Argentina, Argentina Renault, Toyota Argentina or Procter & Gamble, among others.

More relevant websites published this news:


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Using Google Plus to Drastically Improve your Blog Traffic


(article from Info-Junkie.com - Blogging tutorials, Reviews and Much More)
Google Plus is a powerful tool, it can drastically enhance your website and blog traffic, and it also only requires a couple of minutes each day. The secret is understanding how you can employ this simple strategy. In the following paragraphs I am going to cover all that you need to understand about marketing and promoting your blog using Google Plus.
Organic and Targeted Traffic:
Presently there is speculation that shortly Google Plus may possibly even meet or exceed Facebook in recognition as well as use. If you actually use Facebook, which I’m certain that you do, you are aware how popular it is now. Google Plus is nearly on this same level, and therefore offers you a superb medium for blog and website promotion. Google Plus features a “community” tab, where you can find like-minded communities and individuals, which greatly enhances the amount of targeted or organic page hits you are able to provide for your blog. It's well known that organic and targeted traffic hits are much more effective than regular traffic. These kinds of traffic refer to page views by readers who're actually interested and invested in your website or website’s content. Targeted readers who arrived at your page often stay two times as long, and visit more pages than ordinary traffic.
While Facebook also allows you reach similar audiences and users, you'll have a tendency to blend in with everyone else when advertising on their community pages. I believe, Facebook is much more intended for acquaintances and friends, while Google Plus appears to be designed for businesses and business contacts. Although this is not entirely true, you'll find after executing this tactic, that you get a lot more interest and page views using Google Plus than when using Facebook.
Starting out (if you don't curently have a Google Plus account):
* In case your account is not fully configured I suggest reading this step *
The first place you will need to start is simply by making a Google Plus account, if you don't curently have one. I would recommend going to G-mail.com and registering for a no cost email address. You don't only get a free email which you can use for you blog and business contacts, but it simultaneously generates a linked Google Plus account. I would recommend naming your email something similar or relevant to your blog site, this not only looks more professional, but will also makes it easier for users to make contact with you.
After you have your Google Plus account you will have to configure each one of it’s settings. Please take a second and glance at the settings page by simply clicking your avatar, then clicking account inside the drop down menu. After you have configured your settings it is time to provide an account picture. It is vital for you to include a picture in your account. This creates credibility and enables you stand above the competition. Users without pictures have a tendency to get ignored, or written off as spammers or bots, I highly suggest you upload an image of yourself. You can do this by again simply clicking on your avatar in the top right, then clicking on the empty picture, where it says change photo. Upload the picture then visit your profile page. This is a vital component of Google Plus, since this is the page others will discover whenever they view your profile.
I like to recommend adding a banner on your profile, it will help makes you look more credible and can make users more prone to follow your account. (If you want help developing a custom banner, contact me personally at nick@info-junkie.com, and I can make you one in Photoshop).
Don’t forget to complete all of the remaining information on your profile, including: location, bio, credentials, etc. A complete profile will trump and incomplete one any time, I understand it seems simple, however these small steps are what is going to ultimately enable you to get traffic.
Choosing the best communities and making introductions:
Choosing the right communities to promote to is a crucial part of this technique, if you don't carefully select your communities, your marketing efforts will fall on deaf ears. Selecting your communities is simpler than it may seem. Starting off you will need to perform a search for particular communities, for instance blogging, blogs, online marketing, etc. When you start to sign up for communities Google Plus will automatically display related communities to suit your needs, making your selection much simpler. Just be certain that the communities you decide on will likely be interested in what your blog site has to say. Determine, “who is my audience, and just who am I writing for?”
After you have found several communities, I suggest a minimum of 5 - 10 different ones, start by introducing yourself. Introductions are a fundamental part of this tactic, they separate you from the spammers, and provide members with a understanding of who you really are, and just what you are about. An excellent introduction needs to include: Your name, age, company / blog, along with a short bio describing your interested and qualifications. Consider your introduction to be a employment interview of sorts, you would like members to be generally interested in everything you are saying, and also be curious about your links. Google Plus frowns upon spamming and only posting self-promotion links, so just be sure you make an introduction and sometimes post something that isn't promoting or marketing your website.
Selecting your very first article, and start promoting:
Now that you've made a formal introduction within your selected communities, it's about time to begin promoting your posts as well as your blog. This is actually the meat and bones of the strategy, the driving force behind acquiring traffic and taking advantage of Google Plus. Begin by selecting your very best article, or even the one you suspect appeals to the chosen community the best.
If you're posting inside of a web development community, articles on starting your first website will be a perfect fit. Be sure and post a simple description of the article using a catchy tag line for example, “Do you have a small business, but don't want to pay someone to make a website for you? This post will show you the best way to get it done, without having to spend any money!” The description must be made unique for each and every community, never copy your exact description and subject to each community.
Copy and pasting your descriptions can look to the community as spam, because so many people in one community can also be members of another your frequent. Your ultimate goal is always to appear as genuine as you possibly can, while still effectively marketing your website.
Don’t forget to insert a direct hyperlink to your content, give Google a second to load it, and it'll appear beneath your post with a short description of it’s own. After you have completed your very first article, rinse and repeat this technique with all of your communities. I like to recommend joining several new communities each day and posting your content. Whenever you create new articles, come back to your older communities and post them there also. Like I said above, and I cannot stress this enough, develop into a credible member of these communities. Post your insight and opinions regularly, avoid only posting self-promoting content.
Expand your Google Plus circles:
Google Plus includes a feature called circles, well it really is much more of a group I guess. Google Plus circles are groups and members which will view the majority of the articles you write. Whenever you post something on your profile, you're sharing it with all your circles, these are the ones that will view your content and posts the most. Like i said previously, becoming an active member of your communities won't just enable you to appear genuine, but it surely will also enable you to expand your circles and gain followers. Ultimately you would like as many followers as you could possibly get your hands on.
The more members you've got following you, the more your brand-new posts and blog can get seen. There are numerous strategies available to achieve this, however i generally just use one. This tactic is simply sharing others content and posts. Frequently review your Google Plus feed, if you notice something cool or worth sharing, share it! Whenever people see you sharing others posts which contain good, original content they are going to have a tendency to begin following you. In the event you only share your own content you will discover you're going to be very lonely on Google Plus. Also, using other social websites to populate posts may be beneficial. StumbleUpon, Reddit, and Twitter might be good resources to discover quality posts to share. The general guideline is you need to share 3 unique quality posts from somebody else for each and every 1 post you have. Google also enables you to find members by syncing your mail contacts, Yahoo, as well as searching an organization. If you discover a tool that can be used to develop your circles, Utilize it!
Think outside the box. Don’t be considered a follower, sit back and brainstorm an excellent online marketing strategy. Consider what's going to help make your posts and marketing stand above all the others. Make use of community submitted content, offering free downloads, and even starting a small contest. You will notice that people who succeed are pioneers, they're doing something nobody else is. Make an effort to combine proven strategies with your own personal ideas, look for a sweet spot between the two. There are many ways to promote your blog, become the first to discover a new strategy.
Authore Bio: Guest post by Nicholas Rusnak, owner and operator of info-junkie.com

BYOD and How It's Made Employee Monitoring Software So Important

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BYOD and how it’s made employee monitoring software important
Smartphones are basically an essential need in an office. Just about everyone who has something resembling a career will know the importance of having a smartphone. Not only are they a luxury, but they are devices that facilitate work and meetings no matter where one may be. With instant internet access and apps/tools that allow documents and charts to be dealt with, memos passed around, and instant video conferencing to take place.
As an employer, it is important to make sure your employees are equipped with what they need to get their work done, both in and out of the workplace. But as the times are changing, it is important to realize that employee monitoring software is becoming equally important.

Why BYOD is So Desirable
BYOD trends have taken on a lot of importance as more and more companies end up opting for it. This implies ‘Bring Your Own Device’ to work. Not only are these strategies cost effective but they also bring flexibility to workers, allowing them to work with the familiar both in and out of the workplace. iPass conducted a survey with telling results; employees using their own devices ended up contributing 240 hours of more work.  But the main aim is, and always will be, to cut costs. According to a survey by Good Technology State, 50% of companies that use the BYOD model require their employees to pay for the devices.
Of course, there are advantages of this strategy but there are also drawbacks that employers have to deal with. Security becomes a major threat and point of concern; risks of malware and spyware penetrating into official servers or networks remain high. The devices being used are connected with other devices, and hence infection from any front can cause detrimental damage to whole networks.  Of course, data theft is an equally important threat. This may occur from negligence on the part of employees or may even be done intentionally, either way, the need for a check on these things is apparent.

How Employee Monitoring Fits In
With such problems occurring as a result of BYOD, employee monitoring of devices takes on more significance as well as importance. Rather than being a precaution it takes on a form of a necessity. What an employee is up to on a personal device is likely to be more of an eye opener than anything else, especially if websites and flash drives are blocked anyway at the office.
But of course, running a BYOD regime and an employee monitoring system at the same time are no easy task. In order for monitoring to be a success, a complete policy detailing the limitations of BYOD must be drafted and followed through. The policy must focus on the sorts of devices being used, access rights, tracking and employee monitoring software as well as remote wipe/lock features, and support arrangement. This will not only reduce legal tensions but will make employee monitoring transparent for all workers. The employees should then be made to accept the terms before bringing in any external device.

Author Bio:
Natalia David is a huge fan of technology, such as monitoring software for employees especially its use in workplaces. She writes for MobiStealth and can be contacted @NataliaDavid4. 

Related:
Read a nice article about MEMS technology.

How to choose the best antivirus software for your PC

How to choose the best antivirus software for your PC? With the spreading of virus and malware on the Internet, you may suddenly find that your files deleted, your personal information lost or your software corrupted without your permissions. Now, there are four methods to guard your PC against viruses, cloud-based antivirus, firewalls, on-line scanners and antivirus software.

Malware is evolving faster than ever, so it's reassuring to discover that the latest generation of antivirus is better equipped to handle this rapid pace of change. While, we can see that there are many vendors who produce anti-virus software, and deciding which one to choose can be confusing. In general, antivirus software works in two forms: automatic scans and manual scans.

Most of the software allows users to configure it to automatically scan specific files or directories and prompt users at set intervals to perform complete scans. It is also recommended to manually scan files you receive from an outside source before opening them. Though their functions are similar, there are some aspects we should take into consideration in order to choose the best antivirus software for your PC.

The first thing you have to think about is your operation system. Different antivirus software works for different OS. Make sure your antivirus software version isn't lower than your OS. Meanwhile, if you are really concerned about security and you are still running Windows 7, you can consider upgrading your antivirus software to the version for Windows 8. Unlike the choice of other software, say, the password recovery tools which may work well Windows 2008 password recovery may be useless for Windows 8 password reset. It is supposed that Windows 8 anti-virus software may be more powerful than that for Windows 7. The next step is to check the major certifications and testing agencies to see how the antivirus scanners fare. Agencies include VB100%, AV-Test, AV-Comparatives, Checkmark, ICSA Labs, and NSS Labs. Any reliable antivirus scanner should be listed by most of these antivirus testing agencies.

Besides, the price of the software matters. There is a misunderstanding that commercial tools are more powerful than free ones. Actually, we can also find many useful free tools to satisfy our daily demands. Besides, for different users, their requirements may differ a lot. Some may used the PC mostly for Internet surfing, and others may for games, videos or stocks. For example, a gamer will appreciate antivirus software that recognizes when games or media are being played and suppresses any non-essential alerts or activities.

This year, some AV packages come with tie-ins to so-called cloud services, in which fresh information on new threats pushes down from the vendor's web servers to your PC. If you need to use your PC for some confidential works, you can consider choosing this kind of antivirus tools. In fact, there are other factors can be taken as your basis. For some users, especially some computer newbie, they may also count on antivirus software to be easy to install and use. And when you examine help and support, make sure whether you need 24/7 access to technical support or whether you can make do with fewer hours.

Mike Leo is an editor writing on Windows software including password reset software, antivirus software, and any other software needed to secure Windows operation systems. He is now living in Washington and also runs a small publishing house with his friend.